Well now Australian Bananas has launched its first ever ‘Banana Gym Pass’, giving Aussies the ability to use a banana as their entry to one of hundreds of gyms nationwide. The banana is now a passport to Australians having a healthy and active lifestyle.
To bring the idea to life on National Banana Day, 16th October 2024, Thinkerbell teamed up with Val Morgan Outdoor, connecting over 350 gyms nationwide including Goodlife Health Clubs,Fitness First, Zap Fitness, Club Lime and Viva Leisure.
Offering the chance to peel back layers of excuses and procrastination, Aussie gym goers can find their nearest participating gym at Banana Gym Pass and present a banana as their Banana Gym Pass for one day only, on 16th October, to enjoy access to a free workout across the country.
Philippa Netolicky, General Manager at Thinkerbell North, said: “Banana Gym Pass is a simple idea that brings utility to Australian Bananas positioning of encouraging an active lifestyle. Anything that means more bananas purchased and eaten, and more gym sessions, sounds pretty good to us. There’s no telling what healthy activities Banana Pass might open up next.”
Banana Gym Pass is supported by a multi-channel national campaign including OOH, gym retail, YouTube, radio and owned socials.