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We love to practice Measured Magic.

At Thinkerbell, we practice Measured Magic across a broad range of inter-connected disciplines. Through our Thinkers & Tinkers and Alchemy Model, we deliver world-class solutions in:

  • Business and Brand strategy.
  • Brand Design.
  • CX, with a focus on full digital experience.
  • Media planning, buying and optimisation.
  • Earned media, including social and influencer.
  • Interconnected production.
  • Measurement using our B4 Dashboarding.
  • And of course creative ideas and advertising.

We make all of this in house or with our trusted partners.

You’ll find us in The North (Sydney), The South (Melbourne) and NZ (Auckland) where we have helped some of Australia’s and NZ’s most loved brands find their inner magic.

We are Thinkers.
And we are Tinkers.

We keep things pretty simple around here by only hiring two kinds of people: Thinkers and Tinkers.  Not because it’s easier, but because it means we get it wrong less. Unlike other agencies, a Thinker and a Tinker front every account we have, doing away with traditional batton-passing. It’s also nice for our clients to get to know the people coming up with their ideas, and vice versa.

Thinkers [thing-kers] noun:

a cross between strategy-types and suity-types, they ask a lot of questions and listen very carefully for the answers. They’re problem solvers and punctual, and know how to drive business results. They know how to get shit done.

Tinkers [ting-kers] noun:

creativey-types who hit things with hammers, pull things apart and put them back together again. They’re intelligent enough to listen to client’s needs, and creative enough to know how to deliver and delight. They know how to get shit done.

We have a squad of COPs who make up the COP SHOP, they are the champions of Culture, Operations and People

pink cloud
green star

Jim Ingram

National Chief Creative Tinker

Jim is one of Australia's most recognised creative leaders. He loves ideas and hates spiders.

Adam Ferrier

National Chief Thinker

Adam is one of Australia’s most successful and best-known consumer psychologists. (Ok he may also be the only one).

Margie Reid

CEO

Margie’s leadership excellence spans media and creative businesses. She’s one of Australia’s highest regarded agency CEOs and her favourite colour is Veuve.

Ben ‘Cuz’ Couzens

Executive Creative Tinker (South)

Cuz eats marcomms for breakfast. He also eats 3 Weetbix and 2 slices of Vegemite toast.

Paul Swann

Executive Creative Tinker (North)

You may recall Paul, he’s tall.

Tom Wenborn

Executive Creative Tinker (South)

(Insert a short sentence that demonstrates an excellence in creative leadership plus a love of subtle sarcasm and breaking convention)

Jo Ward

CFO

Jo is not very creative, which is a good thing in her field of work. She’s great with numbers, terrible with colouring in.

Jaime Morgan

Managing Director (South)

Known as Mad Dog Morgan*, Jaime has a strong reputation for leading and building large integrated teams with her people-first approach. *Nobody calls Jaime this.

Phillippa Netolicky

General Manager (North)

Phillippa is an innovative leader who cultivates collaborative environments that foster creativity. Also loves a debate, a laugh and a hike

Hannah Nickels

Head Paid & Owned Media Thinker

Mostly unflappable with a knack for complex media problem solving. Hannah found writing this simple bio her biggest professional challenge yet.

Emma O'Leary

Head of People and Culture

Emma loves making people feel welcomed, happy and growing at Thinkerbell. Just don’t try and take the karaoke mic from her.

Matt Plant

Head Behavioural Science Thinker

Excessively versed in the psychology and behaviour of humans. Hopes to become one … one day.

Gerry Cyron

Executive Head Brand Thinker

Accidental Woody Harrelson impersonator. Brand Strategist by trade.

Regan Grafton

Chief Tinker (New Zealand)

Loves solving chunky problems but struggles to switch his mind off at night. Relies on Coffee… actually, maybe that’s the problem.

Amy Frengley

Chief Brand Thinker (New Zealand)

Partial to sound thinking and proper insight. Unusual though mostly fun. Enjoys British telly and hates suede.

Jessica Allison

General Manager (New Zealand)

Jess is an experienced agency leader who believes in two things: the importance of putting people at the heart of business and everything tastes better with hot sauce.

Nick Bennett

General Manager (South)

Wearer of lots of hats figuratively and literally, lucky given he's our GM. He's genuinely terrified of Bananas.

Alvaro Bretel

Executive Head Brand Thinker (South)

We dare you to find another Australian-based Peruvian brand thinker who has lived in the Middle East.

Keir Vaughan

Head of Craft

Keir is crafty and also designy. He loves to tinker, and tinker, and tinker. And design. Helping turn good, into great.

Kate Rengey

Head of Experience

Lover of a good chicken parma and run around the Tan, this Melbournite moved to Sydney on another adventure to lead and support our full Employee Experience and tie everything together.

Sesh Moodley

Executive Creative Tinker (North)

Before advertising, Sesh toured with bands like Beastie Boys, Ice T, and Silverchair, yet his kids still think he's lame. He now hesitates to boast about his successful advertising career across three continents, fearing it might seem lame too.

Reece Ryan

Executive CX Tinker

Brand guardian and customer champion. Reece can fix your leaky funnel but claims no affiliation with the plumbing supplies.

Dan Monheit

Chief CX Thinker

I'm CXy and I know it.

Awards & Recognition

In only our second year we were awarded Australia’s Creative Agency of the Year by AdNews (something we think has never been done) and then two years later were awarded Mumbrella Creative Agency of the year, Full-Service agency of the Year and PR Agency of the year (all in the same year - something we know has never been done).

Our work for our clients has also been recognised at every major local and international award show and we’re currently ranked #1 Global Creative Agency on the BestAds rating platform (yes, our mums are very proud).

2025

Recognition
Award Show
BRONZE Binge Scene Scents / Product Design
ADC
GOLD XXXX Postcodes of Origin / Instant Impact
The WARC Awards
BRONZE Banana Gym Pass / Best Campaign for a Celebration
Festival of Media APAC Awards
GOLD Banana Gym Pass / Best Communication Strategy
Festival of Media APAC Awards
Independent Agency of the Year
Adnews

2024

Recognition
Award Show
Large Agency of the Year
AMI Marketing Excellence Awards
Creative Agency of the Year / Third
Campaign Global
PR Agency Of The Year
AdNews
WINNER Decriminalise Suicide Worldwide / Design and Photography Craft
MADC
SILVER Lifeline Release Line / Use of Original Music
New York Festivals
GOLD XXXX Postcodes Of Origin / Branded Content and Entertainment
Cairns Crocodiles
SILVER Menulog The Delivery Bag In Disguise / Public Relations
Cairns Crocodiles
GOLD Brewery Duty / Data Driven Delivery
Cairns Crocodiles
SILVER Lifeline Release Line / Music Campaign
Cairns Crocodiles
BRONZE The Disappearing Logo / Design
Cairns Crocodiles

2023

Recognition
Award Show
Advertising Agency of the Year
B&T
PR Agency of the Year
B&T
Large Agency of the Year
Australian Marketing Institute
Creative Agency of the Year / Second
Campaign Global
BRONZE Brewery Duty / Transformative Business Impact
LIA
SILVER XXXX / Postcodes of Origin / Best Use of Social Media and Influencers Sports
LIA
SILVER LION / Furphy What the Truck / Outdoor
Cannes Lions
Yellow Pencil / Furphy What the Truck / Press & Outdoor / Poster Adverts
D&AD
Best Viral PR Campaign / Furphy What the Truck / PR Campaigns
WEBBYS
GOLD / Furphy What the Truck / Brand Installations
THE ONE SHOW
BRONZE / Furphy What the Truck / Out of Home Experiential & Immersive
THE ONE SHOW
SILVER / Furphy What the Truck / MEDIA Out of Home
CLIOS

2022

Recognition
Award Show
Creative Agency of the Year
Campaign Brief
WINNER Best OOH Furphy Truck
B&T
GOLD / Furphy What the Truck / Ambient & Activation: Beverages - Alcoholic
LIA
GOLD / Furphy What the Truck / Non-Traditional - Guerrilla Marketing or Media
LIA
WINNER /Full Service Agency of the Year
MUMBRELLA
WINNER / Independent Agency of the Year
MUMBRELLA
SILVER / NRMA Insurance / A Fire Inside / Best use of content
AWARD
SILVER / NRMA Insurance / Boat Ramps /Digital Tools and Utilities
AWARD
SILVER / NRMA Insurance / Climate Warriors / Branded Content and Entertainment
AWARD
BRONZE / NRMA Insurance / A Fire Inside /PR - Media Relations
AWARD
BRONZE / NRMA Insurance / Boat Ramps / Use of Ambient Media
AWARD
BRONZE / NRMA Insurance / Boat Ramps / Use of Ambient Media / Use of Digital Platforms
AWARD
PEOPLES CHOICE / NRMA Insurance / Climate Warriors / Advertising/Media/PR Branded Content - Sustainability & Environment
WEBBY
PEOPLES CHOICE / Snickers /Best use of Data Driven Media
WEBBY
SILVER / NRMA Insurance / Climate Warriors / Brand Activation Entertainment
SPIKES ASIA
BRONZE / NRMA Insurance / A Fire Inside / PR Techniques Media relations
SPIKES ASIA
SILVER / NRMA Insurance / Climate Warriors / Digital Games
CLIO'S
SILVER / NRMA Insurance / Climate Warriors / Creative Use of Data
CAPLES
BRONZE / NRMA Insurance / Climate Warriors / Planet Earth
CAPLES
SILVER / NRMA Insurance / Climate Warriors / Digital B to C
CAPLES
SILVER / NRMA Insurance / Boat Ramps / Branded Content
CAPLES
BRONZE / Snickers /Creative use of Data
CAPLES
BRONZE / Furphy / What the Truck /Using print or outdoor/out-of-home media.
NY FESTIVALS
BRONZE / NRMA Insurance / A Fire Inside / PR Media relations
AD STARS

2021

Recognition
Award Show
Creative Agency of the Year
MUMBRELLA
Full Service Agency of the Year
MUMBRELLA
PR Agency of the Year
MUMBRELLA
PR Agency of the Year
B&T
Experiential/Promotional Agency of the Year
B&T
Aus/NZ Independent Agency of Year
LONDON INTERNATIONAL AWARDS
BRONZE B Honey / Purple Hive / Evolution - Brand Action
LONDON INTERNATIONAL AWARDS
BRONZE B Honey / Purple Hive / Evolution - Creative Technology
LONDON INTERNATIONAL AWARDS
BRONZE B Honey / Purple Hive / Health and Wellness / Animal Health
LONDON INTERNATIONAL AWARDS
BRONZE B Honey / Purple Hive / Health and Wellness / Innovation
LONDON INTERNATIONAL AWARDS
BRONZE NRMA Insurance / Climate Warriors / Digital Gaming
LONDON INTERNATIONAL AWARDS
BRONZE / NRMA Insurance / Climate Warriors / Branded Content
LONDON INTERNATIONAL AWARDS
BRONZE / NRMA Insurance / Invisible Fires / Online Film- Corporate Image/Social Awareness
LONDON INTERNATIONAL AWARDS
PR Agency of the Year
AD NEWS
GOLD B Honey / Purple Hive /Public Service Advertising Award / Healthcare
ADSTARS
SILVER B Honey / Purple Hive / Digital Design
ADSTARS
SILVER NRMA Insurance / Climate Warriors / Interactive Craft
ADSTARS
BRONZE B Honey / Purple Hive /Data Insights
ADSTARS
BRONZE NRMA Insurance / Climate Warriors / Innovation Financial Services
ADSTARS
BRONZE NRMA Insurance / Climate Warriors / Interactive Innovation
ADSTARS
BRONZE NRMA Insurance / Invisible Fires / Data Insights
ADSTARS
GOLD B Honey / Purple Hive / Health and Wellness / Brand Partnerships & Collabs
NY FESTIVALS
GOLD NRMA Insurance / Climate Warriors Avant- Garde/ Innovation | Social/ Environmental good: Brand
NY FESTIVALS
SILVER B Honey / Purple Hive / Health - Pharma / Innovation - Veterinary
NY FESTIVALS
BRONZE B Honey / Purple Hive / Avant-Garde/Innovative - Product Innovation
NY FESTIVALS
BRONZE B Honey / Purple Hive / Digital/Mobile / Best Use - Innovation: Technology
NY FESTIVALS
BRONZE B Honey / Purple Hive / Health & Wellness / Activations/Events/Live Experiences - Animal Health
NY FESTIVALS
BRONZE NRMA Insurance / Climate Warriors / Collaborations and Partnerships | Products and Services | Financial and Investment (Climate Warriors)
NY FESTIVALS
GOLD B Honey / Purple Hive / Innovation
CAPLES
SILVER B Honey / Purple Hive / PR
CAPLES
BRONZE B Honey / Purple Hive / Mobile
CAPLES
WINNER B Honey / Purple Hive / Corporate Responsibilities
MUMBRELLA COMMS CON
WINNER B Honey / Purple Hive / Best Use of Technology in a Campaign
MUMBRELLA COMMS CON
GOLD B Honey / Purple Hive / Digital / Branded tech: Tangible Tech
SPIKES ASIA
SILVER B Honey / Purple Hive / Digital / Culture & Context: Corporate Purpose & Social Responsibility
SPIKES ASIA
SILVER B Honey / Purple Hive / Healthcare Animal Health / Product Innovation
SPIKES ASIA
BRONZE NRMA Insurance Arlo / Digital / Social & Influencer: Influencer/Talent
SPIKES ASIA
BRONZE B Honey / Purple Hive / Creative Strategy / Partnerships & Perspectives: Brave Brands
SPIKES ASIA
WINNER B Honey / Purple Hive / General Mobile and OTT Apps - Machine Learning and Bots
WEBBY
HONORABLE MENTION B Honey / Purple Hive 2021 World Changing Ideas - Food
FAST COMPANY
GOLD B Honey / Purple Hive / DIGITAL - Creative Technology
AWARD
SILVER B Honey / Purple Hive / Creativity for Good - SustainabilitY
AWARD
BRONZE B Honey / Purple Hive /BRAND INNOVATION - Brand Engagement
AWARD

2020

Recognition
Award Show
WINNER PR Agency of the Year
MUMBRELLA
WINNER B Honey / Purple Hive / Award for Innovation
MUMBRELLA
WINNER Fastest Growing International Agency of the Year
AD WEEK
#8 Most Innovative Media and Marketing Companies
AFR BOSS Most Innovative Companies List
CRYSTAL Protect what's Precious / PR
AD STARS
CRYSTAL Vegemite / The Mitey Battle / Print, Sectors, Food
AD STARS
BRONZE Vegemite / The Mitey Battle / Print, Print Crafting, Copywriting
AD STARS
SILVER Accor Hotels / Travel, Leisure and Media
EFFIES
SILVER Accor Hotels / Media Led Idea or Media Partnership
EFFIES
SILVER Victoria Police / Government
EFFIES
WINNER Vegemite / The Mitey Battle / Best PR Campaign
B&T
SILVER Vegemite / The Mitey Battle / PR Campaign
CAPLES
BRONZE NRMA Insurance / Protect what's Precious / PR
CAPLES
BRONZE Every home is worth Protecting / PR
CAPLES
BRONZE Vegemite / The Mitey Battle / Print: Newspaper/Magazine
NY FESTIVAL
SILVER Vegemite / The Mitey Battle / Press Advertising, tactical
AWARD
BRONZE Vegemite / The Mitey Battle / Best use of Copywriting
AWARD
BRONZE Vegemite / The Mitey Battle / Use of Print, Press & Outdoor
AWARD
WINNER Vegemite / The Mitey Battle / Best Campaign with a small budget
MUMBRELLA COMMS CON
WINNER Vegemite / The Mitey Battle / PR Led Content creation
MUMBRELLA COMMS CON

2019

Recognition
Award Show
WINNER Emerging Agency of the Year
MUMBRELLA
WINNER Emerging Agency of the Year
B&T
WINNER Creative Agency of The Year
AD NEWS
WINNER Vegemite / The Mitey Battle / Best Print
MADC
WINNER Our Watch / Doing Nothing Does Harm / Best Digital
MADC
WINNER Communications in Health Promotions Award
VIC HEALTH AWARDS

2024

Recognition
Award Show
Creative Agency of the Year - Third
Campaign Global
PR Agency of the Year
AdNews

2023

Recognition
Award Show
Creative Agency of the Year
Campaign Brief

2022

Recognition
Award Show
PR Agency of the Year
Mumbrella Awards
PR Agency of the Year
Mumbrella Awards
PR Agency of the Year
Mumbrella Awards
PR Agency of the Year
Mumbrella Awards
PR Agency of the Year
Mumbrella Awards
PR Agency of the Year
Mumbrella Awards
PR Agency of the Year
Mumbrella Awards
PR Agency of the Year
Mumbrella Awards

2021

Recognition
Award Show
PR Agency of the Year
Mumbrella Awards

2020

Recognition
Award Show
PR Agency of the Year
Mumbrella Awards

2019

Recognition
Award Show
PR Agency of the Year
Mumbrella Awards

2018

Recognition
Award Show
PR Agency of the Year
Mumbrella Awards

2017

Recognition
Award Show
PR Agency of the Year
Mumbrella Awards
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