Serving over 30 million passengers and 200,000 flights annually, its website also required a major upgrade. We were engaged to design a seamless, stress-free digital experience for travelers while capturing Melbourne’s unique culture and identity. The challenge was to balance the diverse needs of passengers, stakeholders, airlines, and the broader airport community – all while delivering an intuitive, mobile-first platform.
The new website was designed to be more ‘Melbourne’ than ‘Airport,’ embracing the city’s sophistication, creativity, and contemporary vibe. A stylish, modern interface includes dark and light modes for visual comfort, a full-screen concierge-like search function, and live flight cards that mimic physical tickets. Travelers can pin their flights to the menu or receive real-time updates via social media and browser alerts. The parking experience was also streamlined with an easy-to-use comparison tool and booking widget, while immersive shopping and dining directories help passengers navigate the airport’s offerings effortlessly.
Reece Ryan, executive CX tinker at Thinkerbell said “This digital transformation merges best-in-class usability with a distinct Melbourne aesthetic and elevates the overall airport experience.”
By delivering real-time updates and intuitive navigation, the platform ensures travellers can move through the airport with ease and confidence, reinforcing Melbourne Airport’s commitment to innovation and world-class service.
