Arvida invites Kiwis to ‘Life Your Way’

Arvida NZ
Retirement in New Zealand has long been boxed in by beige stereotypes. But Arvida believes ageing doesn’t mean slowing down, it means living life louder, prouder and on your own terms.

To shift perceptions, Thinkerbell launched ‘Life Your Way’, a brand platform that champions individuality and cheeky optimism at any age. Fronted by New Zealand acting legend Sir Ian Mune (and his scene-stealing sausage dog), the campaign rolled through Arvida communities, blending humour, heart and swagger into a cinematic story of living well.

The integrated campaign spanned TV, print, digital, and social, each execution inviting Kiwis to see retirement through a fresher lens.

Says the team at Thinkerbell: “It’s about showing retirement not as an end point, but a launch pad, a place where purpose, curiosity and a well-earned whisky still have a place.”

The campaign delivered a 124% lift in settlements and was one of NZ’s top-performing ads, hitting 4x more heart-warming and 3x more meaningful than TRA benchmarks.

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