|menulog

 

When Menulog wanted to hero local restaurants, we used AI to help us think local, at scale.

 

INPUT
AI-generated voice and vision tools, dynamic creative templates, and Aussie hip-hop legends Bliss n Eso.

OUTPUT
A hyper-local campaign that adapted to every suburb, producing 1,500+ unique creative executions, including 854 local restaurant features and nearly 500 suburb-specific tracks.

|TAC

 

When Aussies think danger, they picture sharks, crocs, and snakes — not speed.

 

INPUT
AI-assisted VFX and generative imagery used to visualise speed as a living, breathing predator.

OUTPUT
A hero film that brought Australia’s Deadliest Predator to life, sending a chilling reminder that our most lethal predator isn’t a fearsome animal, but a speeding car.

|xxxx

 

When the Maroons lost home-ground advantage, we found a way to bring home to them.

 

INPUT
AI-assisted design and generative visual tools used to prototype and visualise the Home Soil Boots, created in partnership with PUMA and infused with real Rockhampton soil from captain Cameron Munster’s backyard.

OUTPUT
A world-first design innovation that turned Queensland pride into performance – the Home Soil Boots that carried Munster to Man of the Match and helped the Maroons make Origin history.

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