Climate Warriors

NRMA Insurance
“Climate Warriors” a groundbreaking new Minecraft world, designed to help educate and engage the next generation of young Australians in understanding the importance of preparedness against the increasing risk of natural disasters. 

CHALLENGE: During the Summer of 2019/20, Australia faced some of the world’s worst bushfires in history. Famously known as the “Black Summer bushfires”.  With NRMA Insurance’s brand proposition centred around ‘Help’, this leading insurer wanted to take a proactive approach to combat future bushfires that are caused by climate change.

IDEA: NRMA insurance created “Climate Warriors” a groundbreaking new Minecraft world, designed to help educate and engage the next generation of young Australians in understanding the importance of preparedness against the increasing risk of natural disasters. 

RESULTS: “Climate Warriors” has been downloaded over 6.7 million times! We also generated over 46 pieces of news coverage.

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