CHALLENGE: When Binge asked us to promote one of their hottest new shows, The Undoing, we decided to go large. Starring Nicole Kidman, the underlying theme of The Undoing is that ‘nothing stays hidden’.
IDEA: So, we created a giant portrait of Nicole to demonstrate the twists and turns of the show on a massive scale and has been keeping Sydneysiders guessing. The painting was the biggest hand-painted portrait in the Southern Hemisphere and was equivalent to the size of an Olympic swimming pool and was painted by eleven artists.
RESULTS: The massive portrait made the primetime news across Australia and the world, including coverage on all major television networks resulting in 405m global reach and making ‘The Undoing’ the number 1 show on Binge.
