That’s why on National Avocado Day, we ran a full page ad in The Daily Telegraph, with Australian Avocados imploring the corn chip industry to forge a stronger chip to bridge the gap between guac and mouth, and unite us around the common goal of salty-creamy, crispy-smooth satiation.
Victoria Zourkas, Senior Brand Manager, Australian Avocados, said: “We’re calling on the corn chip industry to help make a stronger corn chip worthy of guacamole, made with delicious and creamy Australian avocados. It’s time they chip in. The avocado is now in their court.”
Sesh Moodley, Executive Creative Tinker, Thinkerbell, said: “Guacamole and corn chips create a taste sensation, but far too many times my corn chip breaks under the weight of the guac, which is infuriating. We’re committed to fixing this national issue and we hope the chip industry hears our plea.”
After the full page ad ran, the biggest chip brands in the country like Doritos, Mission Foods, and Old El Paso responded, even taking out their own print ad to showcase their stronger, guac-safe chips.
We suppose you could say, some strong relationchips have been forged and Australian Avocados’ quest for stronger corn chips answered.