To help Aussies live large on a budget, Menulog has recruited the legendary Inspectah Deck from the Wu-Tang Clan.
No stranger to wheeling and dealing, the new ‘Dolla Dolla Deals’ campaign is set to the legendary Wu Tang Clan track C.R.E.A.M (Cash Rules Everything Around Me), famous in culture for its lyrics “Dolla Dolla Bills Y’all!”. Co-written by Inspectah Deck himself, C.R.E.A.M first dropped on airwaves 30 years ago, with the release of the Wu-Tang Clan’s debut album Enter the Wu-Tang (36 Chambers).
Inspectah Deck said: “Menulog are true champions with how many deals and dolla dolla bills they’re splashing to give people the best value everyday.”
Developed via Thinkerbell in collaboration with Menulog Australia, the new value platform will be supported across TV, radio, OOH, earned and social; with iterations of the value campaign to be developed and launched throughout 2023.
Sesh Moodley, Head Creative Tinker, said: “Menulog has a really strong connection to music and pop culture in particular, being famous for their ‘Did Somebody Say’ tracks with Snoop Dogg and Katy Perry. When we were briefed to come up with a value platform it was a no brainer to hit up Wu-Tang Clan, arguably the greatest and most influential group in hip hop history. The C.R.E.A.M track was the perfect fit.”
Delivering value plays a key part in Menulog’s mission to deliver joy across Australia, and the sheer number of deals on offer both from Menulog and its suppliers, means Menuloggers can feel like a baller with every order.
Simon Cheng, Marketing Director at Menulog Australia, said: “Menulog has been delivering joy to Australia for over 17 years now and Dolla Dolla Deals is our commitment to providing the best value to Aussies when we all need it most. We encourage everyone to jump onto the Menulog app and find out what deals and offers are in your area today.”