Thinkerbell North recently played host to the first Brand Mates of 2026, partnering with The Marketing Academy (TMA) for an afternoon of “creative speed dating.”
The event brought together 30 brands from across banking, telco, tech, and FMCG to explore the power of shared value. The premise is simple: when two brands collaborate, they reach new audiences more effectively than they could alone.
Some of the highlights:
Inspiration: Carman’s Kitchen founder Carolyn Creswell shared a masterclass in brand building (and teased a few upcoming releases).
Collabs: A mix of TMA Alumni and brand leaders spent the afternoon pitching partnership ideas that ranged from the brilliant to the bizarre.
And a few giveaways…to the Museum of Human Disease.
Stay tuned for our next Brand Mates.