‘Unite with VEGEMITE’ is seeing Aussies across the country rally together to help introduce the taste to a whole new generation who might be missing out. Every Australian is being encouraged to record a short video explaining how they best enjoy VEGEMITE and submit to the unitewithvegemite.com.au site, for a chance to be in VEGEMITE ads, win great prizes and fulfil a sense of national pride.
“There’s two types of people out there… those that love VEGEMITE, and those that just haven’t tried it the right way yet. So ‘Unite With VEGEMITE’ now exists to educate… or should I say ‘vegucate’… everyone so Australia’s iconic taste can be enjoyed by all,” said Ben Couzens, Co-Founder and Executive Creative Tinker at Thinkerbell.
“We know it can be hard for people who don’t eat VEGEMITE, or have had a bad experience in the past, to pick up a jar and know what to do with it. There’s a whole new generation of Aussies missing out on the unmistakable joy of VEGEMITE simply because they haven’t found their way to love VEGEMITE… yet,” said Mary Stafford, Head of Spreads at Bega Group.
“That’s why we’re asking VEGEMITE lovers to capture a quick, 30 second video of your favourite way to enjoy VEGEMITE – something personal to you and your family. By sharing, you’ll inspire Aussies everywhere to give VEGEMITE a go, just the way you love it!” Stafford added.
Those who upload a video have the chance to win some mitey prizes and also the chance to appear in VEGEMITE’s ads. ‘Unite with VEGEMITE’ rolls out across OOH, radio, digital, social, retail and extends through to various partnerships throughout the Summer period.