The visually distinctive work demonstrates the depth-of-feeling that true colour can evoke, by playing out the journey of a young couple as silhouettes on Porter’s-painted walls.
Says Jill Every, Sales and Marketing Manager at Porter’s Paints: “When developing this new brand platform, we wanted to highlight that it’s not just how a room looks, that matters, but it’s also how it feels when you walk in.”
Olivia Romas, Lead Creative Tinker, Thinkerbell says: “We wanted Porter’s Paints to disrupt the rational category norms with some emotion, in a visually distinctive way. The colours of Porter’s Paints, along with the evocative shadows, and the crafted soundtrack capture the feeling of living in a beautifully painted room.”
The work went live nationally on television from 26 March, and will also feature across online, print and social.