For the second year running, Thinkerbell was ranked both #1 creatively in Australia and globally on BestAds, and won 30 awards across five projects and nine award shows, including LIA, New York Festivals, AWARD, Clio, Caples, Spikes Asia, Webbys and Adstars.
Says Thinkerbell co-founder and national chief creative tinker Jim Ingram: “When we first started Thinkerbell, awards and industry recognition weren’t necessarily on our radars. We were more focused on making sure we kept the electricity on from day one! However, once we started to build the agency and have the right structures and people in place, we could start to stretch our legs more and make the kind of work we knew we were capable of, whilst still delivering what our clients expected from us – namely ‘Doing Nothing Does Harm’ for Our Watch, and the Vegemite ‘Mitey Battle’ during the Ashes. These were definite moments where we knew our model could also deliver award-winning work and we allowed ourselves to keep pushing into this space.”
Adds co-founder and executive creative tinker Ben Couzens: “In all honesty, there’s a real buzz that can’t be denied when our agency wins, not for a piece of work, but for our whole agency approach. So, being awarded Campaign Brief Agency Of The Year really is the icing on the cake for us.”