Royal Caribbean Cruises has appointed Thinkerbell to its creative and PR accounts, following a competitive pitch process.
The brand has previously worked with agencies including Hulsbosch, White Grey, and Frank PR.
Thinkerbell’s new remit includes the marketing strategy and creative for Royal Caribbean International and public relations for Royal Caribbean, Celebrity Cruises and Azamara.
‘Royal Caribbean Cruises’ is the latest in a list of new clients for Thinkerbell. In August, it was appointed to the creative roster for Lion Beer, and has recently won the creative account for Seafolly. In June, Thinkerbell won the combined media and creative account for tourism group Journey Beyond.
Solidifying its position as a full-service agency, Thinkerbell won the public relations account for IAG – the parent company for brands including NRMA and CGU – in May. The agency subsequently hired Cath King to lead its PR arm.