The launch work focuses on a key insight – if every part of your mind and body
are interconnected, then shouldn’t your healthcare be too? It demonstrates
Bupa’s unique position in the Australian market to care for your overall health
with a diverse range of health services.
Thinkerbell National Chief Creative Jim Ingram said: “No bit of your body
works in isolation, it’s all interconnected, and it just makes sense that your
healthcare should work in the same way. Healthcaring gives Bupa a unique
position in the healthcare category, and Bupa members the confidence they
need to take on life.”
Bupa’s Head of Brand Alexandra Silk said: “Healthcaring unifies our brand
narrative. It’s helping to align our business around a shared ambition, the idea
of more proactive, human and connected care to make it easier for our
members to look after their health.”
The idea comes to life across a range of channels, including broadcast, digital,
outdoor, radio, social and more.
Welcome To Healthcaring With BUPA, via Thinkerbell
Thinkerbell has launched a new brand platform for Bupa - healthcaring. The
idea unites Bupa’s business units - including health insurance, optical, dental
and aged care - under one banner, and introduces a suite of new brand
assets to create distinctiveness and consistency across the portfolio.