CHE Proximity Melbourne led by Chris Howatson has taken out the coveted Creative Agency of the Year gong at the Mumbrella Awards, while Cummins & Partners scooped Media Agency of the Year.
Both managed to add to their tallies with CHE Proximity taking home the Mumbrella Award for Data-Driven Marketing while scoring three highly commended nods for its Safety Hub and Overconfidence Cover campaigns.
Meanwhile, Cummins & Partners also managed to win Full Service Agency of the Year, as well as Best Use of User Experience and was highly commended in the Independent Agency of the Year category.
Among the other notable winners was Special Group, crowned Independent Agency of the Year as well as being awarded Best Use of Real-Time Marketing and Ad Campaign of the Year for its Tonight I’ll Be Eating campaign for Uber Eats.
Clemenger BBDO Melbourne managed to score four awards including the Mumbrella Award for Innovation, the Mumbrella Award for Insight, the Mumbrella Award for Bravery and the Mumbrella Award for Collaboration.
The agency was recognised for its campaigns including Naughty or Nice Bauble, Deadly Questions and Lion’s Share.
Other winners included Eleven which won PR Agency of the Year, Thinkerbell which was crowned Emerging Agency of the Year, and IAG which won Marketing Team of the Year.
OMD was triumphant in the Mumbrella Award for Culture, and Julie Dormand, CEO of MercerBell was named Industry Leader of the Year.