For one day only, a banana grants entry to around 70 participating pools across the country – simply buy a banana and bring it along to a participating swim centre to redeem your free swim. The idea builds on the momentum of Banana Gym Pass, first launched on National Banana Day 2024, which reframed bananas into a literal passport to physical activity by unlocking free gym access across the country.
This time we took the energy to the pools, alongside Australian Olympian and world champion Ariarne Titmus, to help encourage more families, fitness fans and friends to cool off, get moving, and make your body swim.
Belinda Van Schaik, Head of Marketing, Hort Innovation, said: “Australian bananas are packed with natural energy, making them the perfect pre or post swim snack this summer. And with free entry into participating pools we want to encourage more Australians to move and feel good. So whether you’re doing laps, lessons, or just enjoying a casual dip, don’t forget to pack yours in your swim bag.”
Thinkerbell, Head Tinker, Zac Goldberg added, “Banana Pass is a powerful platform for getting more Aussies to eat more bananas and get moving. Like Australian Bananas, it’s full of potential. Through Measured Magic, it’s exciting to keep evolving the idea in new ways that encourage healthier, more active Aussies – from gyms, to swimming and beyond.”
Banana Swim Pass is supported by a multi-channel national campaign including Earned, OOH, YouTube, Radio, paid and owned socials and influencer content.
To learn more about the Banana Swim Pass, visit www.bananaswimpass.com
