Blunt umbrellas aren’t just engineered to endure, they’re crafted to elevate everyday experiences. So we turned a grey, rainy day into a performance.
Thinkerbell created a one-shot brand film where dancers, design and engineering moved in perfect harmony. The umbrellas became the stars of a perfectly timed, visually stunning display of resilience and beauty in motion.
The piece earned organic shares from fashion and design influencers around the world, helping redefine Blunt from a durable product to a cultural object.
It also won Gold at the Best Awards, cementing its blend of precision and poetry.
