Double Coverage

Vodafone
Vodafone has officially doubled its network coverage around Australia, boosting its mobile reach to more than 1,000,000 square kilometres of coverage to bring competition and choice back to the bush.

This moment has inspired the new creative work developed with Thinkerbell. The work playfully depicts the moment Vodafone’s double coverage is activated. The audience is taken on a journey to different locations around the country where they observe the moment Vodafone’s broader coverage network comes into effect.

The spot was produced by Scoundrel and is set to Patrick Hernandez’s 1979 disco hit ‘Born to be Alive’. The campaign rolls out across TV, cinema, online video and will be supported by OOH, radio and social.

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