Australians have something new to complain about: bin chickens – and we have good reason to. Snap Send Solve is a free app that gives people an easy way to report problems to their local councils. A recent study from them has proven that wherever bin chickens go, dumped rubbish follows. In councils with high populations of bin chickens, 23.5% of reports to the app are related to dumped rubbish. In councils with few or no bin chickens – this drops to 10%.
In response to this, Thinkerbell have introduced a new local menace: a trash-talking, grime-loving bin chicken on a crusade against Snap Send Solve. On a mission to defend his trash kingdom, MC Bin Chicken is patrolling the streets to protect his abandoned trolleys and pothole spas. To him, cleanliness is a catastrophe. His message is simple: keep Australia dirty, and definitely don’t use the app.
MC Bin Chicken says: “This app is a buzzkill. Usually you couldn’t walk down a Sydney block without finding a prime chippie buffet in a dumped trolley. With Snap Send Solve around, my trash kingdom is under threat. I had to drop a diss-track to keep the streets real.”
Danny Gorog, CEO at Snap Send Solve said “MC Bin Chicken has every right to be worried. Last year, Snap Send Solvers reported 39,218 abandoned trolleys and over 43,000 illegal dumping incidents across Sydney alone. That’s a disaster for his trash kingdom, and a win for everyone else. The more people who download Snap Send Solve, the cleaner our streets, and the harder his life gets.”
A feud between MC Bin Chicken and Snap Send Solve will play out this week across social, digital and OOH.
All the work was developed by Thinkerbell, leaning heavily on Made Promptly – their in-house AI production studio. The origin of the visuals of MC Bin chicken were created by clay model artist Irina Perisic Bosnjack. The model was then 3D-scanned to build the character in AI, ensuring perfect visual consistency across the campaign. While every shot was generated entirely by AI, they were strictly governed by human parameters for location, style, and lighting.
The same approach was used for the audio, with a musician, Matt Plant, composing the original chords that served as the track’s foundation. Finally, human craft brought it all to the finish line, with Thinkerbell handling the final edit, colour grade, and sound mix. Both IRL origins were created to protect intellectual property and creative craft. Ultimately, AI allowed Thinkerbell to scale production smoothly, giving us a trash talking Bin Chicken advocating hard against people cleaning up the streets with Snap Send Solve.
