To reflect this evolution, we were engaged to consolidate Kinetic’s sub-brands into a cohesive digital platform that balances business objectives with passenger needs. The challenge was to create a unified brand experience that builds trust and credibility, supporting large government tenders and positioning Kinetic as an employer of choice, while also providing access to fast actions and comprehensive travel information for passengers.
The solution involved developing a simplified, adaptable, and intuitive navigation system with a clear hierarchy of user needs. Innovative edge-to-edge design elements elevate the brand experience beyond industry norms, incorporating rich media and data visualisation to highlight Kinetic’s value propositions. Smart passenger search and enquiry functions prioritise quick actions and common user journeys, guiding users to information-rich regional hubs tailored to local passengers across Australia and New Zealand. Templated regional hubs and optimised booking forms are designed to accommodate future growth and new network locations.
The result is a user-centric digital platform that seamlessly blends Kinetic’s progressive brand identity with practical functionality. This future-proofed ecosystem effectively communicates Kinetic’s values, supports ongoing expansion, and engages core audiences, setting a new standard in the transportation sector.
