We have unveiled the latest instalment of the ‘Give a XXXX’ brand campaign with a memorable new work across TVC, OOH, Radio and Social content for the iconic Queensland beer, XXXX.
Set to Montell Jordan’s iconic hip hop track, This Is How We Do It, the idea aims to capture XXXX’s take on the unique perspective that Queenslanders have towards living the good life.
The campaign launched on Sunday and encapsulates the innovative ways in which Queenslanders make the most of the much-loved part of the country. Whether that be cleverly rigging a hammock to their 4WD or finding original ways to keep cool while fielding in beach cricket – all laddering up to the fresh modern representation of XXXX.
The latest work is supported by XXXX’s media investment in Queensland from the coast to the outback across TV, OOH, Radio and Social.
