As Simply Energy transitioned towards ENGIE’s future-focused vision, we were brought in to reimagine the digital experience, ensuring customers could seamlessly navigate the shift while reinforcing ENGIE’s commitment to sustainability and innovation.
Over 12 months, we worked closely with Simply Energy to overhaul its digital ecosystem, including a complete website redesign and the creation of a self-service app. This transformation wasn’t just about aesthetics—it was about building a digital experience that made complex energy solutions simple and accessible for customers. We developed a flexible, scalable design system consisting of thousands of components, ensuring a smooth and engaging experience that could evolve alongside the brand. The challenge was to introduce ENGIE’s identity without disrupting the familiarity customers had with Simply Energy, striking a careful balance between continuity and progress.
The result is a future-ready digital platform that not only enhances usability but also reflects ENGIE’s global positioning while maintaining a distinctly Australian feel. The intuitive navigation, engaging visual storytelling, and seamless self-service functionality empower customers to take control of their energy needs while embracing a more sustainable future. This transformation marks a significant step in ENGIE’s evolution in Australia—delivering on its promise of accessible, low-carbon energy solutions without compromising on customer experience.
