Collaborating with us, auDA embarked on a comprehensive redesign of its website, aiming to provide an improved user experience and facilitate easier access to information about .au domain names and auDA’s initiatives. This project was driven by research indicating that Australian consumers place greater trust in websites bearing the .au domain, underscoring the importance of a secure and user-friendly online platform.
The redesigned website introduces a modern design, streamlined user journeys, refreshed content, and advanced digital tools, all reflecting auDA’s commitment to innovation and trustworthiness. Key features include an enhanced search function and intuitive navigation to help users find information effortlessly. Additionally, an interactive .au domain name search tool and an improved .au WHOIS lookup service have been integrated to provide comprehensive support to users.
This collaborative effort between auDA and Thinkerbell has resulted in a website that not only meets web accessibility standards but also reinforces auDA’s purpose of administering a trusted .au domain for the benefit of all Australians. By prioritising user-centric design and accessibility, the new platform ensures that users can engage more effectively with auDA’s initiatives and access essential information about the .au domain space. This project exemplifies auDA’s dedication to maintaining a secure and reliable digital environment, fostering trust and confidence among Australian internet users.
