VEGEMITE has announced their newest brand ambassador, the teen sprinting sensation Gout Gout. To launch this partnership, VEGEMITE and Thinkerbell have brought the ‘Makes ‘Em Mitey’ brand platform to life in a new iteration, celebrating the not-so-secret weapon behind Australia’s next generation of sporting greats. It takes the brand’s claim of fuelling Aussie success up a notch. B vitamins aren’t just good for you, they give Aussies the unfair advantage.
The partnership kicked off with a secret release of VEGEMITE VEGEMITE jars in stores nationwide as a nod to the sprinter’s iconic name. The jars had Aussies on social media asking questions, before launching a Gout Gout x VEGEMITE VEGEMITE film and OOH. To seal the deal, Gout Gout was gifted a bespoke gold and diamond VEGEMITE toast necklace; a reminder that VEGEMITE fuels the best of the best.
Mary Stafford, Bega Brand Director, says: “VEGEMITE has long been fuel for Aussies who give their all, powering minds and bodies with its Vitamin B goodness. Partnering with Gout Gout was a perfect fit. His bold, unstoppable energy, passion and grit reflects the same Aussie spirit that VEGEMITE has always been about.”
Jonny Rands, Executive Creative Tinker, Thinkerbell, added: “There was only one way to announce this mitey new partnership. There was only one way to announce this mitey new partnership”.
